Monday, June 29, 2009

YouTube: The medium is the message

Sorry for getting all Marshall McLuhan but I really do think that YouTube is a terrific example of The medium is the message. Leaving aside the whole copyright minefield. The YouTube clip is about as disposable as K-Mart junk mail, and for this reason we are happy to view, and even enjoy, material we would quickly reject if it appeared on TV or the cinema. I use YouTube all the time, and along with Google Maps, I think it's one of the few Web2 icons that I will continually come back to. Most simply because it's fun!
I'm not sure however that libraries should get too involved. We all know there is good stuff on YouTube, but we also know a whole lot of what you can find is of little or no value. Combine this with the fact that it is free, and you have at best a trash and treasure of mostly stolen goods.
Do we really want to associate the Library brand to closely?
However for those who are interested here is my current favourite, copyright suspect, YouTube clip http://www.youtube.com/watch?v=EvKtxTsVoMo

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